The special edition pink Charlie hat is a replica of the famous red hat worn by Farmer Charlie in the company’s advertisements. It features an embroidered Making Strides Against Breast Cancer ribbon on the bill. The hats, as well as the American Cancer Society Making Strides pink bracelets, are available at your local Farm Bureau office for a minimum $5 donation.

Farm Bureau Insurance officials said the American Cancer Society was a natural fit for the company’s philanthropic effort.

“The American Cancer Society has a presence in every Tennessee county, just like we do,” said Chief Marketing Officer Neal Townsend. “They have an outstanding organization, an impeccable financial record, and their people are all first rate. We couldn’t pick a better organization and cause to support.

Fundraising activities begin in August and will culminate in October, which is the national breast cancer awareness month. The dates for the Making Strides walks are:

Knoxville Sunday, October 7
Memphis Saturday, October 13
Johnson City Sunday, October 14
Nashville Saturday, October 20
Chattanooga Sunday, October 28
Jackson  Saturday, November 3

 “We are so appreciative of this partnership and all the excitement that is being generated by Farm Bureau Insurance,” said Jenny Stripling, associate state vice president for the mid-south division of the American Cancer Society. “Every pink hat that is sold and every step taken for the Making Strides walks helps the American Cancer Society save lives!”
As the largest health organization in the United States, the American Cancer Society is passionately committed to saving lives from cancer. Headquartered in Atlanta, Georgia, the ACS has 12 chartered divisions, more than 900 local offices nationwide, and a presence in more than 5,100 communities.

As a global grassroots force, the Society relies on the strength of more than three million dedicated volunteers. Together with their millions of supporters, the American Cancer Society is saving lives by helping people stay well, helping people get well, by finding cures and by fighting back